Brief: Design a campaign to make people wear cycle helmets.
Client: Non-commercial brief I completed while still at college written by Elmwood
Details: Statistical research into which people cycle the most and but use helmets the least led this campaign to aimed directly at young people, roughly in the 15-25 age group. The campaign adopts a non-instructional, friendly and thought provoking tone of voice and is a celebration of the human brain rather than a shock-campaign. Three different poster designs, promotional leaflet/kit and ambient advertising.
